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Guide To Focus Groups for Evaluation Teams

Everything you need to know about facilitating in-person and virtual focus groups

This guide highlights examples of how to use focus groups to support your evaluation efforts. Here we outline considerations, best practices, tips, techniques, checklists, and resources that will help you plan and facilitate the best focus groups for your evaluation. While focus groups are also an effective tool for research, there are a few key differences that require a different approach when used for research. This guide will explore focus groups only for evaluation.


When to use this resource?

  • When planning and preparing to conduct a focus group on a particular topic

Includes
  • Considerations and tips for conducting focus groups

  • Techniques for facilitators

  • Virtual focus group considerations

  • Post-focus group debrief

  • Resources

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Citation

DOI

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